I am reading this book these days, "Why She Buys", by Bridget Brennan. Whether you happen to be a Sales and Marketing person or a smart shopper, this book is very insightful.
Isn't it strange that often we don't really dig deep into why we respond to an ad or a product the way we do. But when someone points it out to us, it looks oh-so-obvious. I have been having many such moments since I started reading this book.
So the other day when I saw this ad from Kohler, I could totally understand their target market and why this ad is a step in the right direction for the company.